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This site heartwoodmills.com had the following in the homepage, "Log Purlin Rafter Systems." We noticed that the website stated " Siding TG Paneling Timber Trusses." It also stated " Quality Products Design Services Custom Trusses. Builders, Well Help You Get the Job Done! MAKE A BREATHTAKING STATEMENT. WITH LOG and TIMBER TRUSSES. Our Building Experts Are Here to Help. Product Questions Design Advice Special and Deals." The header had Heartwood Mills as the highest ranking keyword. It was followed by Log siding, T and G paneling, and Interior paneling Log home specicialist which isn't as ranked as highly as Heartwood Mills. The next words the site used was Cedar siding. Pine siding was also included but could not be seen by search parsers.